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Basic advertising by Donald W. Jugenheimer

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Published by Grid Pub. in Columbus, Ohio .
Written in English


  • Advertising

Book details:

Edition Notes

Includes bibliographical references and index.

StatementDonald W. Jugenheimer, Gordon E. White.
SeriesGrid series in advertising and journalism
ContributionsWhite, Gordon E., joint author.
LC ClassificationsHF5821 .J83
The Physical Object
Paginationxv, 485 p., [4] leaves of plates :
Number of Pages485
ID Numbers
Open LibraryOL4408804M
ISBN 100882441817
LC Control Number79012108

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